Be S.M.A.R.T. With Your Ad Goals

S.M.A.R.T. goals are a pretty widely known concept in the business world. Today we are going to talk about how to implement them into your Social Media Ad campaigns. Goals of any kind are a key factor to determining the progress and efforts put into the growth of your company. They help you set deadlines and to-do lists of what needs to happen and when.


Goals in the social media realm determine your voice, content and the channels you use. They also influence the time, money, and effort you put into those channels. By using the S.M.A.R.T. goal logistic you can set clear goals that are relevant to your product or service and that help you grow your business. Let’s get started.



Be SPECIFIC, set an objective, what do you want your final outcome to be? Do you want to drive more traffic to your site? Or increase your following on social media? Whatever it is set it and stick with it throughout the duration of your goal period.


Set a MEASURABLE goal. Whether it is to hit a specific number of followers or to increase site visits by a certain percentage. Use numbers, I want to be up 100 followers by the end of the week. That is something you can come back to at the end of the week and see if it has been completed. Stick with goals that have a numbers and timeframes.



Don’t go overboard on your goals make sure they are ATTAINABLE. Your employees won’t enjoy their time working towards a goal that is practically impossible. And no, going from no followers to 100 in a day is not an attainable goal change the timeframe to a week.


Make sure your goal is RELEVANT to your business’s success. If you are an ecommerce shop set a goal to increase product sales by 10% in the duration of your Ad campaign. You can do this by driving traffic to your site and working to increase your social media followers.


Deadlines are good; they keep you on track to your final goal. Set a TIME limit on your goal. Procrastination is a real struggle sometimes but if you have a set timeframe to get everything done then you are less likely to procrastinate. People often work better on deadline and do overall better work when they have to sit down and get something done instead of working on it a little here a little there.


Choosing the correct social media goals can be your business’ lifeline between wasting time and efforts and making a real impact within your company and to its followers. So be smart and focus your goals, don’t be overwhelmed with the number of social media platforms that are out there. Choose the ones that best target your demographic and target audience.

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