The Ins and Outs of ANALYTICS

Updated: Aug 16, 2018

As a business owner or marketing professional it is essential to have the basic understanding of analytics tools. Knowing the fundamentals is key to answering questions like, “Where is my traffic coming from?” or, “Why is one product selling more than another?” Analytics can even tell you why there is an increase or decrease in site traffic.


Google Analytics Academy provides an informative training video all about the fundamentals of analytics. This easily accessible, free online video teaches strategies such as measuring website matrixes, setting up and monitoring systems for site traffic, how to read conversion rates, effective tagging, useful social media integration, and many others. Google analytics also shows the correct uses of Google reporting tools.


Below is the introductory video to the course.



We have listed links to all six units of the Analytics course for your enjoyment and education. Have fun learning the “ins” and “outs” of your company’s analytics.

Your company will thank you for it!


Unit 1: Course overview

Unit 2: Getting started with digital analytics

Unit 3: Understanding and using Google Analytics data

Unit 4: Collecting actionable data with Google Analytics

Unit 5: Navigating Google Analytics reports

Unit 6: Navigating Conversions reports

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