Remarketing is sometimes called retargeting and is used to advertise to those who have previously shown interest in your product or service. Have you ever wondered about those who visit your site because of your AdWord ad, and though they browse the site for a bit, they don’t purchase anything? That visitor still has the potential to become a customer!
Remarketing offers this ability by allowing you to “remember” those who have browsed your site because modern “cookie” technology allows us to information about what sites people are visiting. Another advantage of remarketing is that these same ad networks allow you to show your ads only to those who have already visited your site in the past, giving you one more opportunity to close the sale.
Because Facebook is one of the largest social media platforms in the world, many digital marketers consider it to be one of the most productive places to place advertisements – Especially considering the fact that some marketers are only paying a penny for every click on their ad.
As if that wasn’t enough incentive, Facebook stores an incredible amount of information on your potential customers, allowing you to target specific groups of people based on demographics and interests. For example, if you wanted to target only men who are interested in sports or only women who are interested in baby clothes, then advertising on Facebook can make your job that much easier.
Facebook advertising also offers incredible flexibility, allowing you to run whatever kinds of ads you’d like. You could run anything from a simple image to an elaborate video based on your needs and your budget. One thing is sure when it comes to advertising on Facebook: If you want to reach potential customers in an easy, inexpensive way, then Facebook advertising is definitely for you.
SilverFoxx can build you Remarketing campaigns that will get customers coming back to your website and will significantly increase your ROI. We also have Prospecting that will drive mass traffic based on BIG DATA.