SEARCH ENGINE OPTIMIZATION
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Learn more >>>
REMARKETING & MEDIA BUYS
Remarketing involves targeting customers who have already viewed something on your site or demonstrated interest in your products. It offers a means of re-engaging customers who might have been browsing pages on your site, but did not follow through with a conversion. A remarketing program will allow you to track certain pages on your website. This will allow you to identify the customers who spent time on those pages without converting. Once you have identified the targets, you can then display specialized ads that promote the products they already viewed. These ads, therefore, will be highly personalized and promote items that people already showed an interest in, increasing their relevance. Learn more >>>
Local SEO is about how to optimize your website to rank better for a local audience. A website gives you the opportunity to target the entire (online) world. But if the target audience for your business is actually located in or near the city you have your office or shop, you’ll need to practice at least some local SEO as well. You need to optimize for your city name, optimize your address details. In short: you need to optimize so people know where you are located and are able to find you offline. Learn more >>>
PAY PER CLICK
Pay-per-click marketing is an advertising channel where marketers don’t pay by the impression or purely for ad placement. The bid amount may affect placement, but the advertiser only pays when their ad is clicked by an online user. The most common PPC ad format appears on search results pages of search engines like Google or Bing. Advertisers have the opportunity to place their brand, product, or service front and center in the form of an ad that targets a specific keyword or behavior. Learn more >>>
SOCIAL MEDIA MARKETING
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine. Learn more >>>
NETWORK MARKETING SOLUTIONS
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
Product development, also called new product management, is a series of steps that includes the conceptualization, design, development and marketing of newly created or newly rebranded goods or services. Although product development is creative, the discipline requires a systematic approach to guide the processes that are required to get a new product to market. We can help you along this process and successfully develop and market your ideas.
WEB DEVELOPMENT & DESIGN
Web design refers to both the aesthetic portion of the website and its usability. With the use of various design programs, we can create the layout and other visual elements for your website needs. We then can take a website design and actually make a functioning website from it.
CONVERSION RATE OPTIMIZATION
Conversion Rate Optimization is a process for increasing the number of conversions, from visitors to customers, on your website. Conversions are recorded when users or visitors turn into subscribers, customers, click on your ads or fill your out forms and surveys. It's a process through which brands raise their number of site visits, sales, newsletter opens, etc. Overall its about eliciting some interaction from a user or target audience.
Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.
Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels.